Privacy Policy

1. Who we are

The Richmond Dentist is a private dental practice based at 20 Water Lane, Richmond TW9 1TJ, United Kingdom. When you request an Invisalign consultation through our website, we are the data controller responsible for your personal information.

2. What information we collect

When you submit the consultation form, we collect your name, phone number, email address, and any marketing parameters (such as UTM tags or fbclid) that help us understand how you found us. We may also collect information you provide during follow-up calls or emails.

3. How we use your information

• To contact you about your consultation request.
• To book, confirm, and manage your appointment.
• To send you treatment information, reminders, and follow-up care.
• To measure and improve our marketing and website performance.
• To comply with legal and regulatory obligations, including dental record keeping.

4. Legal basis for processing

We process your data under the following lawful bases: consent (when you submit the form), contractual necessity (to provide the consultation and any treatment), and legitimate interests (to respond to enquiries and improve our services).

5. Sharing your information

We do not sell your personal data. We may share it with trusted service providers who help us run the practice and manage patient communications (for example, our CRM, appointment booking system, and analytics providers). We require these providers to protect your data and only use it for the agreed purpose.

6. Cookies and analytics

We use cookies and similar technologies to understand how visitors use our website and to measure the effectiveness of our advertising. You can manage or decline optional cookies using the banner shown when you first visit. Essential cookies are always active to keep the site secure and functional.

7. Your rights

Under UK GDPR, you have the right to access, correct, delete, or restrict the use of your personal data. You may also object to processing or request a copy of your data in a portable format. To exercise these rights, contact us at reception@therichmonddentist.co.uk or call 020 8948 1040.

8. How long we keep your data

We keep your information for as long as necessary to provide care, comply with legal requirements, and resolve any disputes. Marketing data is kept only while you remain engaged or until you withdraw consent.

9. Contact us

If you have questions about this privacy policy or how we handle your data, please contact us at reception@therichmonddentist.co.uk or by post at 20 Water Lane, Richmond TW9 1TJ.